Flourishing through emerging social technology
Online media production and consumption is creating a new economy, one based on a hybrid of sharing and commerce. This new economy presents new challenges, and new opportunities. This one-day course will give you an understanding of the opportunities in social media, and tools to use emerging media to take your business to the next level.
In this course we examine the breadth of social media, and what makes media ‘social’ in the first place. Looking at specific network models, including Facebook, Twitter, Wikipedia, Last.fm, Second Life and Flickr, we explore how your business or brand can integrate social media into marketing, product development and customer services.
At the end of the course you will walk away with an action plan to start implementing a social media strategy into your business’ growth strategy.
Program content
- Overview: current marketplace, trends and latest developments
- Principles of social media: reciprocity and sharing of information; cultivating relationships, conversations & creating dialogue; the importance of trust, honesty & integrity when working with social media
- Types of social media: communication forums (eg. blogs, discussion groups, micro-blogs); collaboration (eg. wikis, social bookmarking, social news); media sharing (eg. photos, videos, audio; reviews, comments and opinion forums); entertainment, games and virtual worlds
- Audiences for social media: demographics, and driving factors
- Why social media matters: Understanding the network economy and how it affects brands and businesses, including case studies
- Monitoring your brand’s presence: basic analysis, interpretation & benchmarking techniques
- Legality and ethics: laws and best practices concerning social media
- Creating a Social Media strategy for your brand: informal discussion and group exercise, with feedback
Learning objectives
- To understand the depth and breadth of social media, and its driving forces
- What makes a media social? Read-only vs. read-write culture
- The importance of trust, honesty and transparency
- Social media demographics and how it relates to brand engagement
- How businesses, organizations and brands are using social media
- What can go wrong & how to manage problems when they arise
- Best practices, ethics and legislation relating to social media
- Basic techniques and tools for benchmarking your social media presence
- The first steps in creating a social media strategy for your business or brand
Who should attend
- Executives
- Managers
- Public relations, communications and marketing professionals
- E-commerce professionals
- Start-ups and entrepreneurs
- Customer service managers
- Advertising account managers, planners, and strategists
- Investment professionals
- Journalists
- Academics
- Publishers
for more information or to book a course, contact us.