Proven techniques for flexing your corporate creative muscle
To keep a competitive edge, every business needs to become more creative in its thinking, products and processes, but few know the secrets of how to do so. This dynamic two-day course is fun, interactive, and demanding. Our goal is to give your people a very clear set of tools to think and work creatively on a daily basis, in order to push your business into new, innovative directions.
Based both on the work of IDEO design firm in San Francisco and millennia-old techniques used in many different disciplines, the first day focuses on proven principles that underpin successful creative processes, and explains how these can be applied to your business. The first day ends with the participants challenging the trainer to come up with a business-specific innovation challenge for them to solve, and they in turn spend the second day competing to complete the most innovative solution to this challenge.
Participants will come away with hands-on experience in techniques that encourage creativity at all levels of your business, and a roadmap for putting them into action. And did we mention that this course is fun?
Program content
- From creativity (generating ideas) to innovation (making ideas real and usable): the world’s most successful products and services all began as ideas, and were shepherded into existence in ways that have been studied, the most effective methods of which can be applied to your company.
- 101 creative idea generators: where do good ideas come from? We explore major proven creative idea generating methods, and many more are introduced in the course manual, adding up to 101.
- Developing an environment for innovation: for true innovation to occur, all aspects of a development cycle have to be encouraged, from idea to prototyping, production and marketing.
- Looking forward: how to examine the problem you want to solve, envision what that solved problem might look like, and dive into the process of making it happen.
- Innovation challenge: hands-on, put it all on the line, get yourself dirty in a no-holds-barred contest to come up with the best answer to the challenge.
Learning objectives
- Identify major sources of creativity, and where they spring from in your company
- Understand how to encourage creativity and innovation through your approach to corporate culture
- Develop confidence in your own creativity through flexing your creative muscles
- Learn valuable brainstorming and teamwork techniques
- Apply your knowledge in a hands-on innovation challenge
Who should attend
- Executives
- Managers
- Team leaders
- Project managers
- Designers
- Engineers
- Entrepreneurs
- Health professionals
- Teachers
for more information or to book a course, contact us.